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Media Outreach & Pitching

Pitch journalists without getting ignored — building a media list, writing the email, following up, and turning a pitch into a relationship.

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Media Outreach & Pitching Press Release or Media Pitch: Which Should You Send?
A press release and a media pitch do different jobs, and sending the wrong one wastes the announcement.

Press Release or Media Pitch: Which Should You Send?

A press release and a media pitch do different jobs, and sending the wrong one wastes the announcement. Here's...

Jul 20, 2026
Media Outreach & Pitching How to Build a Media List That Actually Gets You Covered
A media list isn't a spreadsheet of email addresses — it's a qualified, maintained system.

How to Build a Media List That Actually Gets You Covered

A media list isn't a spreadsheet of email addresses — it's a qualified, maintained system. Here's how to build...

Jul 14, 2026