PR Strategy & Planning

Plan PR that supports the business: messaging, campaign calendars, crisis basics, and choosing earned, owned, and paid wisely.

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PR Strategy & Planning Why Content Goes Viral — and What It Means for Earned Media

A practical look at why some press coverage gets shared widely and most doesn't — the emotional triggers, soci...

Jul 16, 2026

PR Strategy & Planning

Social presence and earned media grow a brand faster together than either does alone. A practical, realistic g...

Jul 12, 2026

PR Strategy & Planning Earned Media and Paid Ads: Making Press Coverage and Campaigns Work Together

Press coverage and paid ads usually run in separate silos, and both suffer for it. A practical playbook for ma...

Jul 10, 2026

PR Strategy & Planning Crisis Communication Plan: How to Handle a PR Crisis

A PR crisis is the worst time to figure out what to say. Here's a step-by-step crisis communication plan: how...

Jul 03, 2026

PR Strategy & Planning How to Create a PR Plan: A Step-by-Step Framework

Most PR plans are a wish list, not a plan. Here's a step-by-step framework for a PR plan that supports the bus...

Jul 02, 2026

PR Strategy & Planning Do You Need a PR Agency, or Can You Do PR In-House?

Hiring a PR agency is a five-figure bet many brands make before they're ready. An honest decision framework: w...

Jun 27, 2026