Plan PR that supports the business: messaging, campaign calendars, crisis basics, and choosing earned, owned, and paid wisely.
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Most people spend their first week of PR trying to get covered, which is the one thing week one cannot deliver...
Press releases still work, but not the way most founders assume. Who actually reads them, the four jobs a rele...
A practical look at why some press coverage gets shared widely and most doesn't — the emotional triggers, soci...
Social presence and earned media grow a brand faster together than either does alone. A practical, realistic g...
Press coverage and paid ads usually run in separate silos, and both suffer for it. A practical playbook for ma...
A PR crisis is the worst time to figure out what to say. Here's a step-by-step crisis communication plan: how...
Most PR plans are a wish list, not a plan. Here's a step-by-step framework for a PR plan that supports the bus...
Hiring a PR agency is a five-figure bet many brands make before they're ready. An honest decision framework: w...