Write the release, pitch the right journalists, land coverage.
The distribution fee is the only price anyone quotes, and it is rarely the biggest line. The full cost structu...
PR measurement fails before the campaign, not after it — no baseline, no tracking, no agreed goal. How to buil...
Most people spend their first week of PR trying to get covered, which is the one thing week one cannot deliver...
Most award announcements read as self-congratulation and earn nothing. What makes recognition newsworthy, the...
Most press release quotes get deleted because they say nothing. Here's the anatomy of a usable quote, five tem...
Press releases still work, but not the way most founders assume. Who actually reads them, the four jobs a rele...
No pickup is not one failure — it's five, and they fail in order. A diagnostic that starts with the symptom yo...
A literal translation of a press release reads wrong to a foreign journalist. Here's what to adapt for the tar...
A press release and a media pitch do different jobs, and sending the wrong one wastes the announcement. Here's...
A funding announcement press release has one job: make your raise matter to someone outside your cap table. He...
Looking for the best press release services? Compare wire vs. direct options, the criteria that matter, and ho...
A practical look at why some press coverage gets shared widely and most doesn't — the emotional triggers, soci...