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PR Strategy & Planning Your First Press Release Is Not the First Thing You Should Do
Most people spend their first week of PR trying to get covered, which is the one thing week one cannot deliver.

Your First Press Release Is Not the First Thing You Should Do

Most people spend their first week of PR trying to get covered, which is the one thing week one cannot deliver...

Sep 04, 2026
Media Outreach & Pitching How to Build a Media List That Actually Gets You Covered
A media list isn't a spreadsheet of email addresses — it's a qualified, maintained system.

How to Build a Media List That Actually Gets You Covered

A media list isn't a spreadsheet of email addresses — it's a qualified, maintained system. Here's how to build...

Jul 14, 2026