Announcing an Award Your Business Actually Won (Without Sounding Like an Ad)
Most award announcements read as self-congratulation and earn nothing. What makes recognition newsworthy, the...
Most award announcements read as self-congratulation and earn nothing. What makes recognition newsworthy, the...
Most press release quotes get deleted because they say nothing. Here's the anatomy of a usable quote, five tem...
Press releases still work, but not the way most founders assume. Who actually reads them, the four jobs a rele...
No pickup is not one failure — it's five, and they fail in order. A diagnostic that starts with the symptom yo...
A funding announcement press release has one job: make your raise matter to someone outside your cap table. He...
Most product launch press releases read like an ad and get ignored. Here's how to write one journalists cover...
A practical, vendor-neutral guide to writing a press release that earns coverage — finding the newsworthy angl...