Most award announcements read as self-congratulation and earn nothing. What makes recognition newsworthy, the...

Most press release quotes get deleted because they say nothing. Here's the anatomy of a usable quote, five tem...

Press releases still work, but not the way most founders assume. Who actually reads them, the four jobs a rele...

A funding announcement press release has one job: make your raise matter to someone outside your cap table. He...

Most product launch press releases read like an ad and get ignored. Here's how to write one journalists cover...

A practical, vendor-neutral guide to writing a press release that earns coverage — finding the newsworthy angl...