Write the release, pitch the right journalists, land coverage.
A media list isn't a spreadsheet of email addresses — it's a qualified, maintained system. Here's how to build...
Social presence and earned media grow a brand faster together than either does alone. A practical, realistic g...
Most product launch press releases read like an ad and get ignored. Here's how to write one journalists cover...
Press coverage and paid ads usually run in separate silos, and both suffer for it. A practical playbook for ma...
A PR crisis is the worst time to figure out what to say. Here's a step-by-step crisis communication plan: how...
Most PR plans are a wish list, not a plan. Here's a step-by-step framework for a PR plan that supports the bus...
Hiring a PR agency is a five-figure bet many brands make before they're ready. An honest decision framework: w...
AVE and potential reach make PR look impressive and prove nothing. Here's how to measure PR honestly: the vani...
Most pitches die in the inbox. Here's the craft of media outreach that earns replies — the relevance test, the...
A regular cadence of announcements gets expensive fast on premium wires. Here's how to scale affordable press...
A practical, vendor-neutral guide to writing a press release that earns coverage — finding the newsworthy angl...
A practical, vendor-neutral guide to press release distribution — wire services vs. direct outreach, building...