The distribution fee is the only price anyone quotes, and it is rarely the biggest line. The full cost structu...

Press releases still work, but not the way most founders assume. Who actually reads them, the four jobs a rele...

No pickup is not one failure — it's five, and they fail in order. A diagnostic that starts with the symptom yo...

A press release and a media pitch do different jobs, and sending the wrong one wastes the announcement. Here's...

A regular cadence of announcements gets expensive fast on premium wires. Here's how to scale affordable press...

A practical, vendor-neutral guide to press release distribution — wire services vs. direct outreach, building...