How Much a Press Release Really Costs, Beyond the Distribution Fee
The distribution fee is the only price anyone quotes, and it is rarely the biggest line. The full cost structu...
The distribution fee is the only price anyone quotes, and it is rarely the biggest line. The full cost structu...
Most award announcements read as self-congratulation and earn nothing. What makes recognition newsworthy, the...
Most press release quotes get deleted because they say nothing. Here's the anatomy of a usable quote, five tem...
Press releases still work, but not the way most founders assume. Who actually reads them, the four jobs a rele...
A literal translation of a press release reads wrong to a foreign journalist. Here's what to adapt for the tar...
A press release and a media pitch do different jobs, and sending the wrong one wastes the announcement. Here's...
A funding announcement press release has one job: make your raise matter to someone outside your cap table. He...
Looking for the best press release services? Compare wire vs. direct options, the criteria that matter, and ho...
Most product launch press releases read like an ad and get ignored. Here's how to write one journalists cover...
A regular cadence of announcements gets expensive fast on premium wires. Here's how to scale affordable press...
A practical, vendor-neutral guide to writing a press release that earns coverage — finding the newsworthy angl...